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In 2005, an unlikely combination of biotech scientists from MIT and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Their mission was to create innovative formulas designed to solve real-world hair problems. Today, Living Proof refer to themselves as being Science in Action, which means they are at the forefront of scientific discovery, inventing and improving the latest innovations in hair care to deliver game-changing results for all hair types and textures.
Cruelty free, zero parabens and silicones, Living proof is an award winning brand amassing over 200 awards to date and they continue to put research at the forefront of their formulations.
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