Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, "To be beautiful is the birthright of every woman." A quote that we believe feels as current today as it did back then.
The brand became known for skin care products that benefited, not masked, the skin. The founder, not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations.
Uncompromising in her vision to create the new and absolute best products and services that women not only needed, but desired, Elizabeth Arden's list of beauty innovations is long and her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.
Don’t forget to also explore our services section and discover the range of treatments and services that the Arden team offer.
