Olaplex is one of the largest independent hair care brands in the world and arguably one of the most talked about and searched on social media. One ingredient changed the destiny of the Olaplex brand - known as the “invention.” The Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in colour & care. Hair wasn't just healthier; it took on a completely different quality, blondes were brighter, brunettes more radiant and redheads more vibrant. This quickly become a global sensation and paved the way for a completely new category of haircare called ‘bond-building.’
These disulfide bonds give hair its structure, strength and stability. When disulfide bonds are broken, it results in damage.
Once all the hair bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair. What more could we all want, explore the range in store today and discover one of the most talked about brands on the internet.
